Trademark

An Overview

Trademark in simple words is a symbol of the product or service. It can be a text, design, symbol, logo, sign, slogan, tag line of a company, product, service, brand, etc.

Trademark is administered by Controller General of Patents, design, and Trademarks which reports to the Ministry of Commerce and Industry. Trademark symbols – R   is used when the Trademark is registered and TM is used when Trademark is applied but not yet registered. The trademark application number is received within 1-2 working days after the application is filed. Individuals or companies can start using TM once the application number is received. It takes 8-24 months to register a trademark in a straight forward case. Once approved, the registered symbol can be used.

Trademark registration helps in

  1. Creates Market recognition of your products and services. Customer can easily distinguish yours from various others available in the market
  2. Creates appreciating asset: Brands recognition are valuable assets which generally appreciates your products and services value over a period of time. Eg., a product of a specific brand will have high value than the one made locally without any brand.
  3. Safeguards your brand or a product(s) or service(s) from duplicates available in the market. It also helps avoid legal complications if someone else registers a trademark under the same brand before you
  4. Trademarks are for a lifetime and need renewals every 10 years

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